How Much Does a Magento Website Cost: General Pricing Guidelines and What to Look For

This guide will show you what a Magento website costs in 2020 and what your options are including: Magento License Pricing Magento Development Pricing Magento…
  • Gentian Shero
  • Co-founder, CEO, & Marketing Consultant
  • August 13, 2020 Estimated reading time: 24 minutes

This guide will show you what a Magento website costs in 2020 and what your options are including:

Let’s dive right in!

We first published this Magento Pricing article in 2013, and we had kept it updated with Magento 1 data. With this update in 2020, we shift to Magento 2 pricing. 

“How much does a Magento website cost?” 

That’s the number one question we get from retailers interested in a new site. It’s not easy to answer. Magento’s major benefit—almost endless customization capability—also makes its total cost more complicated than other platforms. 

So when a business owner asks us, “How much will a Magento 2 website cost?,” we have to answer with another question: Do you need the digital version of a chain of Walmarts, a small mom-and-pop boutique, or something in between? How we answer your question depends on how you answer ours

Who This Guide Is For

This guide is written for business owners, ecommerce directors, and anyone exploring an investment in Magento. Whether you’re building a new site, replatforming from a SaaS site, or upgrading from Magento 1, this guide is for you. 

We’ve written it assuming that you already know Magento is a powerful and popular ecommerce platform. You have a basic idea about what Magento can do, and you’re weighing whether it’s right for your business. 

To make that decision though, you need a clear idea of what you’d pay, why, and what you’d get for the money—no sales push, no tech specs, “just the facts, ma’am.” If that’s you, read on. 

What This Guide Covers

If you were budgeting for a brick and mortar store, your total cost would depend on a lot of factors, like: 

  • How many stores you need
  • The size of the building
  • What equipment you’ll need to use
  • What systems you’ll need to run your operations
  • What builders you’ll hire and their level of expertise, and more.  

To get an accurate idea for your Magento store costs, you need to consider a few key factors: 

  • What Magento 2 product best fits your business
  • Your site hosting
  • How much customization you’re likely to need
  • What outside expenses you’ll have, regardless of what platform you choose.   

This guide will walk you through those factors. We’ll cover: 

  • Base Magento 2 Licensing costs 
  • Hosting Options & Costs
  • Magento 2 platforms and what each offers
    • Magento Open Source
    • Magento Commerce: There are two options here. The primary difference is hosting. 
      • Magento Commerce On-Premise
      • Magento Commerce Cloud
  • How Much Does a Magento Website Cost Per Month?

Magento 2 Product Overview

Magento Open Source Magento CommerceOn Prem Magento Commerce Cloud
Core Functionalities
Advanced Native Functionalities
Technical Support
Hosting & Performance

With this information, you’ll be ready to assess your needs. We’ll bring it all together with Typical Cost Ranges for three common site types.

  • Basic Magento Website Cost
  • Custom Magento Website Cost
  • Magento Enterprise Cost

Last, we’ll give you some of our best Tips & Reality Checks.

But first, let’s cover another big question that may be on your mind. 

Who Are We & Why Should You Trust Us?

Shero is a global ecommerce development and marketing agency. We’ve been building Magento sites since 2011. We’ve launched over 200 Magento sites for clients of all sizes. From niche boutique to enterprise; B2C and B2B; major shipping ports to high-end lingerie; omnichannel, ecomm only, and everything in between—we’ve done it all.

Shero is a Magento Professional Solutions Partner, so we get info straight from the source. Our team of ecommerce experts includes Certified Magento Developers & Solution Specialists. Several of our team members have even been recognized as Magento Master Makers—an award given by Magento to recognize high-value contributors to the Magento community. We have the extensive experience and expertise needed to guide you through Magento pricing. 

Now let’s get into the nitty-gritty. 

Part 1:

Magento 2 Licensing Costs

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

image

Licensing is the most logical starting point, because it’s the most predictable expense. Remember, your total site cost is greatly affected by how much customization you’ll need. But your licensing cost isn’t affected by your customization. Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back. 

Here’s the current licensing, set by Magento.

  • Magento Open Source: Free
  • Magento Commerce On-Premise: Tiered based on Gross Merchandise Value (GMV). Starts at $22,000 per year; increases for GMV over $1 million. Hosting not included.??
  • Magento Commerce Cloud: Tiered based on Gross Merchandise Value (GMV). Starts at $32,000 per year; increases for GMV over $1 million. Hosting included.??

    *These prices are estimates only from our past experience. To get a price quote from Magento/Adobe contact us so we can connect you with an Adobe rep.

Here’s a high-level overview of what you get with each. 

Magento Open Source Magento Commerce On-Premise Magento Commerce Cloud
Magento Product Feature Comparison Open Source software for tech-savvy merchants Enterprise-class native features & support Enterprise-class features, hosting, & support
Promotions & Pricing
Search Engine Optimization
Site Management
Catalog Browsing
Product Browsing
Catalog Management
Integrated Checkout, Payment, & Shipping
Order Management & Customer Service
Support for Global Sites
Customer Accounts
Mobile Optimized Shopping
Architecture & Security
Multiple Store Views
Basic Analytics & Reporting
Layout & Theming
Product Configurations
Multiple Languages
Flexible Couponing & Promotions
Full Page Caching System
Instant Purchase
Basic Site Search
Extended Functionality via App Marketplace
Magento Community Forums
Rules-based Related Products
Rules-based Upsells & Cross-sells
Private Sales with Viral “Invite-a-Friend” Emails
Database Scalability
Advanced Site Search
Advanced Content Management
Message Queue
Reward Points
Extended Admin Permissions & Logs
Visual Merchandising
Gift Cards
Customer Segmentation
Customer Attributes
Content Staging & Preview
Banners
Database Sharding
Integrated B2B
Advanced Analytics & Reporting with Business Intelligence Dashboards
Magento Account Manager
Magento Technical Support
Access to Quick Design-Build Express Packages
Adobe Sensei AI-Powered Product Recommendations
Hosting & Performance
Optimized Cloud Commerce for Magento
Global Availability
Cloud availability SLA up to 99.99%
Fast Page Loading with Content Delivery Network (CDN)
Performance Monitoring Tools
Enhanced Security with Fastly WAF & DDoS Services.
PCI Compliant
Easy Deployment
Streamlined Updates & Testing

Next we’ll cover another basic cost: hosting. 

Part 2:

Magento 2 Hosting Costs

Chose between Magento 2 managed hosting companies, Magento 2 Cloud hosting, Magento 2 in-house hosting or host Magento 2 on Amazon Web Services (AWS)

Many merchants overlook hosting costs in their budgeting. Yet your hosting solution is paramount for your site’s long-term success. Remember that old real estate motto, “Location, location, location”? Choosing your hosting provider is the digital version of choosing the right brick and mortar location. 

  • Magento Open Source: Needs a Host
  • Magento Commerce On-Prem: Needs a Host
  • Magento Commerce Cloud: Hosting Included

Unlike physical real estate, though, your hosting also affects many critical factors like security, speed, and performance. Imagine if picking the wrong plot of land meant your doors could automatically lock customers out, shut down power during your busiest periods, or unlock your doors and open every register to thieves. You definitely wouldn’t treat that decision as an afterthought. That’s what your hosting can do—or prevent—for your site. It’s worth careful consideration. 

Because Magento is such a powerful platform, it’s a resource hog. You need a powerful and secure Magento specialized host to keep your site at peak performance. That’s true for all Magento 2 products. Optimized hosting is included with Magento Commerce Cloud. For Magento Open Source and Commerce On-Premise, you have three options:

  1. hosting your site in-house
  2. using a managed hosting provider who specializes in Magento hosting
  3. Use AWS or Google Cloud. At Shero, we work with multiple clients who are hosted on AWS. Make sure the agency you work with has experience with AWS and can help you support the site long-term.

Unless you already have sophisticated hosting ops or your industry makes it necessary (like CBD/cannabis or medical brands), we strongly discourage in-house hosting. The risks and costs of hiring professionals are just too great. For third-party hosting, our clients typically pay anywhere from $150 per month for shared hosting, up to $4,500 a month for multiple dedicated servers or cluster hosting environments. Here are some questions to ask yourself to determine what you’ll need in terms of Magento hosting infrastructure:

  • Do you need shared hosting, dedicated hosting, or a multi-server/cluster environment?
  • What edition (Open Source or Commerce) and version (2.x) of Magento will the website be built with?
  • Is this a single store or multi-store installation? If multi-store, how many domains will there be?
  • How many users per day does my website see on average and during peak traffic times?
  •  How many total product SKUs are in the database (including configurable items)?
  • If the website is already being hosted, how much disk space are you currently using?
  • Geographically, where are a majority of the website visitors coming from (North America/Europe/Australia, etc.)?
  • What is the projected growth rates over the next 6 to 12 months (i.e traffic, orders, product skus)?
  • What PHP version (5.X, 7.X) is the website currently built for or will need?
  • Will you need Varnish, New Relic, or a third party search such as Elastic Search, SOLR, or Sphinx?
  • Will you need a Content Delivery Network (CDN)? 
  • Do you require full site HTTPS?
  • Will you require a development and QA environment to test changes to the website before you push to production?
  • Will I use another service to monitor site performance, like Pingdom or New Relic?

For Magento Open Source, shared hosting may be sufficient, depending on your site size, demographics, and traffic. For Commerce On-Prem, you’ll need a dedicated environment at the very least. We’ve worked with many hosting providers, and one of our favorites is Nexcess. They offer Cloud and Dedicated servers for Magento 2 hosting. Their hosting is reliable, compliant, and secure. Their staff is friendly, US-based, knowledgeable, and personable. And above all, their customer support is super fast. 

Let’s get into the details of each Magento 2 product, so you can assess which option is right for you. 

Part 3:

Magento Open Source Pricing

Licensing: Free

Formerly known as Magento Community Edition (CE), Magento Open Source is the most popular Magento 2 product. 

The Pros: With Magento Open Source, you get all the crucial basics, plus the customization options Magento is famous for. Its core functionalities give you the solid skeleton you need to support any ecommerce operation.   

Magento Open Source includes ecommerce must-haves like basic analytics & reporting, catalog management, mobile-optimized shopping, and flexible coupons & promotions. With extensions and third-party services, you can expand almost endlessly, adding things like marketing tools, gift cards, or advanced site search. Because it’s Open Source, there’s a thriving Magento Community to learn from. And you can’t beat that licensing fee.

The Cons: Magento Open Source gives you access to a galaxy of possibilities, but includes none of the technical know-how to turn possibility into reality. You’ll need a Magento-savvy developer or development team to set up, configure, and maintain your store. Managing inventory and content has a considerable learning curve, so your ecomm team will need time and training to use it. 

Remember those extensions and third-party services we mentioned? Business owner beware. They’re often subscription-based, so the ongoing costs can add up quickly. You’ll also need a hosting solution. 

Technical support is limited to your search skills and developer resources like Magento forums, Github, and StackExchange. Standard, unavoidable maintenance like security patches will also require a developer. Customizations like extensions can complicate maintenance and increase your development costs. 

Magento Open Source At A Glance 

Core Functionalities: Included

Advanced Functionalities: Additional Cost

Hosting & Performance: Additional Cost

Ideal for: 

  • Small businesses in B2C
  • Merchants with a reliable and Magento-knowledgeable tech staff or agency

Need a more robust option? Magento Commerce could be better for you. Magento Commerce, formerly known as Magento Enterprise, has two versions: Commerce On-Premise and Commerce Cloud. The main difference is hosting. Let’s break each option down. 

Part 4:

Magento Commerce On-Premise Pricing

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

Licensing: Tiered pricing based on sales volume; starts at $22,000 per year

Formerly known as Magento Enterprise Edition (EE), Magento Commerce On-Premise (On-Prem) is an enterprise-level option without managed hosting or performance. 

Pros: Magento Commerce On-Prem is tailored toward retailers with more complex ecommerce operations. It’s a muscular platform built on the bones of Magento Open Source, fully supported by Magento Account Management and Technical Support. 

Commerce On-Prem’s expanded native functionalities give you more control, without the need for extensions or extra subscription services. 

  • Make data-driven decisions with advanced Business Intelligence Dashboards. 
  • Build brand loyalty with customer features like rewards & loyalty programs, gift cards, and private sales. 
  • Hone your marketing with advanced strategies like customer attributes, segmentation, upsells and cross-sells, and related products. 
  • Support your team and cut overhead costs with Magento’s page builder, integrated CMS, visual tools, content staging & automation, and extended admin permissions. 
  • Get help when you need it with access to real-human tech support.

The major difference between Commerce On-Prem and Commerce Cloud is hosting. Because hosting isn’t included with On-Prem, you have more options. Your team can choose what’s best for your specific site, fine-tune your performance and security, and keep full control over response times. 

Cons: Magento Commerce On-Prem has more out of the box features than Open Source, hence the need for visual tools and bundled tech support. The additional native functionalities and tech support will likely decrease your customization costs, but they won’t eliminate them. You’ll need developers to set up your site, configure it, and optimize it for your operations. 

Like Open Source, you’ll need a Magento-savvy developer for maintenance like security patches. You’ll need to have a solid plan and team to address critical incidents, either in house or through an agency. And of course, you’ll still need to pay for in-house or third-party hosting.

Magento Commerce On-Premise At A Glance 

Core Functionalities: Included

Advanced Functionalities: Included

Hosting & Performance: Additional Cost

Ideal For: 

  • B2B & B2C merchants who make most of their revenue through eCommerce
  • More complex and advanced ecomm operations & teams
  • Merchants who need more control over hosting, performance, & security 

What if you don’t need more control and don’t want the hassle of hosting? Magento Commerce Cloud may be perfect for you. 

Part 5:

Magento Commerce Cloud Pricing

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

Licensing: Tiered pricing based on sales volume; starts at $32,000 per year

Formerly known as Magento Enterprise Cloud Edition (ECE), Magento Commerce Cloud is an enterprise-level option with managed hosting and performance. 

Pros: Magento Commerce Cloud is the ultimate bundle of Magento services and features. Commerce Cloud has Open Source bones, On-Prem muscle, and skin to keep it all protected and self-contained. It includes everything you’d get with Magento Open Source and Commerce On-Prem, plus bundled hosting, security, and performance. You get Magento support for everything. 

From a development perspective, setup is relatively easy. Commerce Cloud uses Git for version control, and the Magento Cloud CPI tool makes deployment simple. It’s built on an AWS cloud server, which is quickly becoming industry standard. Integrated CDN and performance monitoring tools like New Relic and Blackfire.io cut down on additional expenses. 

Commerce Cloud also shifts responsibility for critical incident response to Magento support. That means you’re not paying for on-call techs or scrambling to beef up security in the event of an attack. 

Cons: The biggest drawback is the cost. Because it bundles advanced functionalities, support, and hosting, Magento Commerce Cloud is the most expensive option. 

You also lose some freedom of choice. Commerce Cloud comes with AWS hosting and Magento’s integrated tools, even if there’s a better fit for your specific needs. 

For critical incidents, the responsibility shift comes with a control shift. If your site goes down or something stops working, Magento is in the driver’s seat. You submit a ticket, which Magento prioritizes in their queue according to severity and current ticket volume. For smaller stores, the possibility of a longer response time may be worth the peace of mind. For larger stores, every minute of downtime can mean big losses. If you’re set up to handle it, keeping your critical response in-house may make more sense.  

Magento Commerce Cloud At A Glance 

Core Functionalities: Included

Advanced Functionalities: Included

Hosting & Performance: Included

Ideal For: 

  • Merchants who need more technical support
  • Multi-store, multi-language, and merchants who have multiple domains under one Magento installation
  • Merchants who want to outsource & streamline hosting, performance, & security

Now you have the context to determine your needs. Let’s get into the section we’ve been building toward Typical cost ranges. 

Part 6:

Magento 2 Development Pricing

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

Basic Magento 2 Website Development Cost: $30,000 – $50,000

Additional Costs: Hosting & Performance services; Third-Party services

Platform: Magento Open Source

Ideal For: Merchants who are moving from a SaaS platform or who are starting from scratch

There are two ways to get a basic Magento website started. You can choose a prebuilt theme, which is cheaper but limits your customization options. You can also use the base Luma Magento theme and convert a custome PSD design into a Magento store. This lets you customize both design and functionality, but costs more. Both options require time and expertise to set up, configure, customize, and test. That accounts for most of the cost. 

Includes: 

  • Consultation
    • Discovery and Business Consultation: 12 hours
  • Theme Design
    • Branding and Style Guide
    • Standard Luma Theme Implementation (Brand Logos & Styling)
    • 1 CMS Pages / 1 Template
  • General Store and Catalog Setup
    • General Store Configurations
    • Magento Cloud or AWS Hosting
    • Required Extension Installation
    • Product and Catalog Setup
    • Default Product Attributes
  • eCommerce Features
    • Standard Search
    • Amazon Pay
    • 1 Additional Payment Gateways
    • Magento Default Tax Zones & Rates
    • Basic Shipping Rules (Standard Carriers)
  • Marketing and Additional Sales Channels
    • 1 Standard Contact Form
    • Standard Coupon Codes
    • Transactional Emails
    • Abandoned Cart Email
    • Email Marketing Integration
    • Google Search Console Setup
    • Google Analytics Connection
    • Google Analytics Enhanced eCommerce 
  • Additional Services
    • QA and MultiDevice Testing
    • Project Update Meetings
    • 7 Day Warranty

Custom Magento 2 Website Development Cost: $50,000 – $75,000+

Additional Costs: Magento License (if applicable); Hosting & Performance services (if applicable); Third-Party services

Platform: Magento Open Source, Magento Commerce On-Prem, or Magento Commerce Cloud

Ideal For: Merchants who are replatforming from a homegrown or SaaS platform; merchants who are upgrading from Magento 1

This option is for bigger, established retailers who do most of their business online. It provides a complete solution to online selling, with a business continuity plan for growth.

Includes:

  • Consultation
    • Discovery and Business Consultation: 36 hours
  • Theme Design
    • Design Audit: 32 hours
    • Branding and Style Guide
    • Customized Luma Theme Implementation
    • 7 CMS Pages / 5 Templates
  • General Store and Catalog Setup
    • General Store Configurations
    • Magento Cloud or AWS Hosting
    • Required Extension Installation
    • Product and Catalog Setup
    • Default Product Attributes
    • Data Migration: Product & Customer Import (standard fields)
  • eCommerce Features
    • Advanced Search and Filtering with Klevu
    • Amazon Pay
    • Up to 3 Additional Payment Gateways
    • Custom Tax Rules with Avalara Avatax or Taxjar
    • Custom Shipping Rules with ShipperHQ
    • Up to 2 Additional Extensions
  • Marketing and Additional Sales Channels
    • Up to 5 Custom Contact Forms
    • Standard Coupon Codes
    • Transactional Emails
    • Abandoned Cart Email
    • Abandoned Cart Email & Email Marketing
    • Marketing Integration
    • Google Search Console Setup
    • Google Analytics Connection
    • Google Analytics Connection with Enhanced eCommerce Features (GTM Optional)
    • Basic SEO Consultation
  • Additional Services
    • QA and MultiDevice Testing
    • Project Update Meetings
    • 15 Day Warranty
    • Customization Documentation

Enterprise-Level Magento 2 Website Development Cost: $75,000 – $250,000+

Additional Costs: Magento Commerce Cloud License; Third-Party services 

Platform: Magento Commerce Cloud

Ideal For: Well-established merchants with complex ecommerce operations; merchants who want streamlined, managed hosting and performance

This package would include all of the above and more. Includes:

  • Consultation
    • Discovery and Business Consultation: 48 hours
  • Theme Design
    • Design Audit: 64 hours
    • Branding and Style Guide
    • Customized Luma Theme Implementation
    • 20 CMS Pages / 10 Templates
  • General Store and Catalog Setup
    • General Store Configurations
    • Magento Cloud or AWS Hosting
    • Required Extension Installation
    • Product and Catalog Setup
    • Default Product Attributes
    • Data Migration: Product Import, Customer Import, Historical Order Import (all with custom fields)
    • Customer Groups & Wholesale Pricing
  • eCommerce Features
    • Advanced Search and Filtering with Klevu
    • Amazon Pay
    • Unlimited Additional Payment Gateway
    • Custom Tax Rules with Avalara Avatax or Taxjar
    • Custom Shipping Rules with ShipperHQ
    • Up to 4 Additional Extensions
  • Marketing and Additional Sales Channels
    • Up to 10 Custom Contact Form 
    • Custom Discounts & Promo Coupon Codes
    • Transactional Emails
    • Abandoned Cart Email
    • Abandoned Cart Email & Email Marketing
    • Marketing Integration
    • Google Search Console Setup
    • Google Analytics Connection
    • Google Analytics Connection with Enhanced eCommerce Features (GTM Optional)
    • Advanced SEO Consultation
    • Google Shopping Product Feed
    • PPC Marketing Consultation
  • Additional Services
    • QA and MultiDevice Testing
    • Project Update Meetings
    • 30 Day Warranty
    • Advanced Customization Documentation

These numbers reflect industry averages for Magento websites. It’s critical to remember that Magento is far more than just another software tool. When you take full advantage of its possibilities, it can be the backbone for your entire ecommerce operation. Magento 2 is truly worth the investment. 

Part 7:

How Much Does a Magento Website Cost Per Month?

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

The section above reflects build costs—what it will take to get your Magento 2 store up and running. However, a Magento site isn’t a digital vending machine. You can’t build it, park it, and wait for the cash to roll in. All ecommerce sites need to be tweaked, maintained, and improved over time. You need to understand your platform’s ongoing costs before you start building. It’s an important part of your budgeting. 

When you use any Magento platform to its full potential, it becomes the backbone of your ecommerce operation. As with any business operation, your Magento site must flex and grow with your business needs. That’s especially true in a highly competitive industry like ecommerce. Your customers expect a site that looks modern, incorporates helpful, easy-to-use features, and keeps their sensitive info safe and secure. 

Manage Your Magento Website In-House or Hire a Magento Agency? 

You have two options for maintenance: an in-house Magento-trained team or an external Magento agency. As with a site build, you will need a wide array of skills—devops, front end & back end development, technical quality assurance (QA), marketing, and content experts. 

For many merchants, an in-house team is impractical or impossible. Payroll, training, benefits, and hiring costs add up quickly. Partnering with a Magento agency simplifies your overhead. With an agency you also get the benefit of their experience with many other ecommerce industries and retailers. An experienced agency can eliminate a lot of trial and error, significantly cutting your overall costs.

The more complex your Magento site is, the more you’ll need to maintain. Maintenance is where you’ll feel the most impact from the differences between Magento Open Source and Magento Commerce (both versions). Open Source needs third-party extensions. Each extension introduces possible points of failure and compatibility concerns. Resolving those will take an experienced Magento developer, and their custom code work can increase your maintenance costs. The advanced native functionalities included in Magento Commerce can cut down on the need for custom development over time. 

Basic Magento 2 Website Maintenance Cost:

Platform: Magento Open Source

Additional Costs: 

  • Hosting & performance services
  • Third-party extensions
  • Magento platform updates

Site Maintenance Level: This is a “keep the lights on” level for a basic Magento site on Magento Open Source. It includes essential updates and automated downtime support, but no site improvements, customization, or on-call support. 

Includes: 

  • Basic updates, like bug fixes & simple text updates
  • Simple design updates
  • Third-party extension installation (no custom development)
  • Dedicated Project or Account Manager 
  • Online communication, support, & ticketing
  • Phone support during business hours
  • Training
  • Basic uptime monitoring with automated support

Custom Magento 2 Website Maintenance Cost:

Platform: Magento Open Source, Magento Commerce On-Prem, or Magento Commerce Cloud

Additional Costs: 

  • Magento license (if applicable)
  • Hosting & performance services (if applicable*)
  • Third-party extensions

Site Maintenance Level: This is a “keep the lights on” level for a customized site on any Magento 2 platform. It includes essential updates, Magento platform and security updates, automated downtime support, and support for existing customizations. It does not include site improvements, new customizations, or on-call tech support. 

Includes: 

  • Basic updates, like bug fixes & simple text updates
  • Magento platform updates (new Magento versions & security patches)
  • Compatibility support for extensions & Magento platform updates
  • Third-party extension installation (with custom development)
  • Support for existing customizations
  • Simple design updates
  • Dedicated Project or Account Manager 
  • Online communication, support, & ticketing
  • Phone support during business hours
  • Training
  • Basic uptime monitoring with automated support

Enterprise Magento 2 Website Maintenance Cost:

Additional Costs: 

  • Magento license
  • Hosting & performance services (if applicable)*
  • Third-party extensions 

Platform: Magento Commerce On-Prem or Magento Commerce Cloud

Site Maintenance Level: This is full-service support for a customized site on a paid Magento 2 platform.  It includes all the essential updates, plus proactive site improvements, ecommerce consultancy, and on-call tech support.

Includes: 

  • Advanced site updates, including new custom development 
  • Magento platform updates (new Magento versions & security patches)
  • Magento code & performance audits
  • Site improvements & new customizations
  • Full customization & support for third-party extensions, third-party integrations, & custom modules
  • Advanced design changes
  • Ongoing mobile optimization & browser compatibility support
  • Dedicated Project or Account Manager 
  • Online & phone communication, support, & ticketing
  • Training
  • Marketing services (SEO, PPC, email marketing, & A/B testing)
  • 360° Ecommerce Consultancy
  • Proactive performance monitoring
  • On-call tech support for site downtime & essential functions*
  • Liaison services for hosting & performance or third-party extension vendors*

*Hosting & performance support services are bundled with Magento Commerce Cloud.

Part 8:

Practical Tips & Reality Checks

Once you choose your license, the cost is easy to predict, whether you use Magento right out of the box or you customize your site to heck and back.

Here’s a list of our best tips and important things to keep in mind when considering a Magento site.

  1. Before you request a quote, come up with a budget and a project scope or RFP. Submit it to multiple agencies. Then you can compare estimates apples-to-apples.
  2. If you don’t have a budget, scope, or any idea how to replatform, please feel free to reach out to my friend Paul Rogers who specializes in platform selection consultation.
  3. Designing, building, and configuring a Magento website requires time and advanced PHP development knowledge. Replatforming can be even more complicated. If somebody tells you they can do your project in a week, don’t believe them. 
  4. In the same vein, you get what you pay for. If an estimate falls far below the industry average, be skeptical. Your site likely will too. 
  5. A college student or PHP developer can’t build an effective Magento website on their own. A Magento project is more than just writing code—it’s building a multilayered system. You need technical expertise in a host of areas, like SEO/SEM, data analytics, web design, UI/UX, front end development, back end development, and technical quality assurance. 
  6. Magento development is a niche skillset, and strong Magento certified developers are in high demand. Remember, a task that takes an hour to do could have taken years to learn. You’re paying for their expertise as well as their work. 
  7. Hourly rates for Magento development can range from $125 – $250.
  8. Offshore developers can create your website for much cheaper, but again, there’s always a tradeoff. Whether your site will be launched on time or will work as promised is a gamble. 
  9. Invest in the right partner from the start. Switching partners to rescue a stalled-out, half-completed, or poorly built site is an expensive nightmare. 
  10. You need a serious company that will stand behind what they do and becomes your long-term partner.

Since you now know all about what a Magento website will cost you, I am curious to see what your thoughts are? If you need help deciding which Magento version is the right choice for your organization, feel free to reach out to us at sales@www.200books.com.

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