eCommerce SEO

We are Magento and eCommerce specialists focused on delivering ROI for our clients. A way of doing this is with effective SEO. We’ve worked with a wide range of eCommerce clients that each have their unique challenges. However, they all have one thing in common: the desire to grow. This desired growth is exactly what we are focused on achieving. Our focus is on new user acquisition to core category pages. How do we do this? Typically it will be very tailored for you, our client, but we always work around a rough structure with the following:

Month 1: Strategy

SEO technical strategy & plan

  • Identify opportunities to improve the technical set up of the site. This audit covers the following:
    1. Technical
    2. Tags
    3. UX and Mobile
    4. Content
    5. International
    6. Site Speed
  • Content strategy
    • We will undertake a content gap analysis vs your key SEO competitors providing actionable recommendations to close the keyword gap through content.
  • Deliverables:
    1. Presentation deck with recommendations and supporting context (we don’t do 50 page word documents that you’ll never read)
    2. Spreadsheet with our clear, personaliszed action plan, prioritiszed based on impact and effort, also allocated between us, your internal team and any third party providers you use e.g. developers

Ongoing support

  • SEO implementation
    • Working with your developers and/or in house team to implement our recommendations onsite
      We can also implement most recommendations using plugins and apps if you’re on a robust SEO platform like Shopify or Magento. If not, we may recommend a migration depending on your needs.
  • SEO monitoring
    • One of the reasons we love eCommerce websites is how dynamic they are. However with this dynamic style build it causes lots of change that can impact your SEO which is why we also do regular audits to ensure nothing breaks and impacts performance.
  • Content writing:
    • If you do not have inhouse writers we will write the content for you with SEO strategy embedded. We have an army of freelancers that we trust and leverage on a weekly basis.
    • Some clients use us in addition to their inhouse resource, typically inhouse writers will focus on branded content e.g. newsletters or campaigns then we will manage your acquisition focused content

Get in touch and let us work with you to grow your eCommerce store and customer base.